There may be some slight delays to our usual delivery times to ensure the safety of our warehouse & delivery drivers. We thank you for your patience.

A little bit about... TRULY. Thoughtful, Affordable Quality

About Truly

Truly was born out of a desire for high quality, every day products which make life easier. All our products are carefully designed in order to complement your own personal taste and style. Comfort and ease is the permanent thread which runs through our ranges; from the cosiest cashmere to the perfect weekend bag, and continues on into our relaxing home fragrances which includes the unique Foaming Bath Oil, ideal for adding into a hot bath after a long day.

We're privileged to have been able to support a traditional British pottery to create some of our Constellation range and every effort has and continues to be made to make sure our products are as sustainable as possible.

By working directly with our carefully selected manufacturers, we are able to ensure that you are getting the best quality product at the most affordable price, made by people that we are proud to be working with.

Don't just take our word for it, try for yourself. Thank you for taking the time to look through our site, we hope you find something you like.

With love, Truly x

What do you get if you mix a design guru with a dragon and a bunch of passionate, obsessive individuals?

The Founders



With her creative energy, Peter Jones' other half Tara is really the heart of the brand; making her the perfect person to spearhead Truly and create, produce and deliver beautiful products that make life easier.

"I've always loved design and interiors. I have spent years renovating my own homes working with different textures and colour palettes turning our home space into a relaxed haven. It was while we were creating our homes that we realised we couldn't find items that were beautifully designed and added a level of luxury to the everyday whilst still being affordable, and so we created Truly. We wanted to design simple, well thought-through products that elevate the everyday.

Our collections are designed to complement and blend naturally into everyone's personal lifestyle. We have scoured the globe for the perfect materials to make our products of the highest quality, ensuring everything is upheld to the standards we believe our Truly Family delivers - we can even source the cashmere back to the individual goat! I'm constantly inspired by my team and we're working hard to generate new ideas for products we'd love to have at home ourselves. The product development process has been wholly collaborative, the launch collection is a reflection of the Truly family, and that's something I'm really proud of.

I genuinely believe there is something for everyone at"

"We wanted to design simple, well thought-through products that elevate the everyday..."


While you may know Peter as the hard-nosed cheeky dragon, we know him fondly as our modern-day Superman. Like a real-life superhero, Peter is a phenomenal entrepreneur who knows how to build a business from the ground up.

"I'm immensely proud and excited about Truly. It's been over two years in the making and I believe our products will speak for themselves, both in terms of quality and design. I'm blown away by everyone's constant enthusiasm and creativity to produce outstanding, yet affordable lifestyle pieces. Tara and the team have spent months searching for the best suppliers, both in the UK and around the globe in order to create the perfect Truly collection. It's been exceptionally rewarding to see initial sketches and concepts being turned into finished products. I appreciate I'm a bit biased but the products are beautifully crafted, exceptional quality and most importantly, affordable. Each item has been carefully considered to make a difference to your every day life.

We're thrilled to bring the brand and hope you join the Truly family!"

"I'm blown away by everyone's constant enthusiasm and creativity to produce outstanding, yet affordable lifestyle pieces..."


Our HQ sprang up in Marlow, England as a makeshift cardboard cut-out TRULY sign sellotaped to the door with four highly skilled and enthusiastic women crammed into a little office. But it wasn't long before the team doubled in size and hijacked a larger space.


Truly is made up of a group of people who continue to throw every ounce of individual brilliance at the brand and have a strong passion for creating beautiful products. Everyone at Truly has a deep desire to use their skills to make a difference and be part of something special which is core to Truly's values. From the cosiest cashmere jumpers to our dynamic weekender bag; comfort and ease are the permanent threads which run through our ranges.


We can't do your weekly food shop, babysit the children or even un-cook the burnt roast dinner but we promise to provide high quality, considered products that will fit in with your particular lifestyle and needs. We are the brand that says, "I've got you… go ahead and do your thing!" It's the thoughtful brand, that helps you take life seriously, without taking yourself too seriously.

We have scoured Britain and the rest of the world, searching for unique suppliers that are willing to go that extra mile and will sit within our ethos. We feel a responsibility to make sure that the products we have manufactured have as little effect on the environment as possible and that we are transparent in our practices.

That is why, we never photoshop our models and where we can, we manufacture with sustainable and organic fabrics as well as using cutting edge innovations to ensure that we are finding ways to reduce the impact that our products make. From our denim using 70% recycled water to our sustainable slogan knit.

We may not have all the answers, but please be assured we are trying to find them.

With Love, Truly x